I had a discussion with a client today and he told me his web design firm had just recommended that he reduce the number of pages on his website… The chap advising my client said “it’s the latest trend – full of SEO benefits”.
Ok. Let’s cut right to the center on this one.
That’s a load of crap.
Another client recently told me that his marketing agency had just recommended a hybrid mobile website – one that loaded a few pages built for mobile devices with the rest of the pages coming straight from the website. “Not a fully responsive one,” I asked? “Nope” was the answer.
Again – bad advice.
And one more… An ad agency recommended that a client build a blog (a good idea) and use third party hosting for the blog. Was that good advice on hosting? Nope and an SEO juice killer too.
Look. Be careful when talking to advertising, marketing and website design firms. Many will claim expertise in the critical areas of SEO, PPC, mobile, analytics and more. But expertise in those areas requires extensive training and certification. Hell – Google makes 600 changes to their search algorithms each year!
What’s the likelihood your agency is paying close enough attention to be able to guide you well?