Search the web on virtually any topic and you can’t but be amazed by the amount of information available. Pages and pages of it – right?
Now while virtually every search produces hundreds if not thousands of pages of results, over 90 percent of those searching for information never look beyond page 1 in results. And between 60-70% don’t get past the top 3 results on page 1.
So the goal of good SEO? Why to get on page 1 of course!
Can anyone get there if they work hard enough?
Sadly no. There are just too many players vying for that prime real estate.
And now there is another factor.
Remember the book 1984? No? Well it predicted a future that placed all of mankind under the spell of Big Brother, aka big government.
Something haunting similar is now occurring and it is taking the form of media company consolidations. What was once a world of thousands of independent newspapers, magazines, radio and TV stations and more has been reduced to a literal handful of mega-media companies.
And those media companies are using their considerable asset reach to improve the page rank of myriads of pages on virtually every topic under the sun.
How are they doing it?
Remember the tactic called “link chains” or “link wheels”? They were schemes once used to game search engine algorithms that involved creating scores of backlinks between many websites in the chain. Google and the other search engines still describe the tactic as “black hat”. In Google’s case – the Hummingbird algorithm is supposed to catch and punish those using this tactic.
Well – the mega media companies are now gaming the system by linking their many media outlets in a reciprocal chain. The impact – these same companies are slowly gaining control of page one for many, many topics.
To put it another way – media consolidations have created a situation where perceived “information choice” is not choice at all. We are all increasingly seeing the information that various special interests want us to see.
If you ask us – that is a dangerous model in a democracy.