Remember the promise Facebook once represented? It was this glorious platform that allowed brands to cultivate relationships directly with customers, prospects and fans? And it was working! Just 18 months ago, a brand or organization could post juicy, helpful content and expect 20-30% or more of their fans to see it (and hopefully share it).
As has been widely reported, about 12 months ago, Facebook began altering its news feed algorithm reducing organic reach to a paltry 1-2%, in effect forcing brands to pay for impressions via ads on the site.
Consumers are unhappy. Brands are frustrated. Non-profits are despondent.
Now we all know that Google+ has struggled. Google+ was and is Google’s attempt to compete, at least in part, with Facebook.
And here in lies the opportunity. Google doesn’t need the ad revenue from paid ads – but it does covet consumer data sources to drive other profit centers. So why doesn’t Google offer Google+ as a return to what people loved – the ability to enjoy pure social sharing again? They get data and the rest of us get uncomplicated sharing.
Just a thought…