T.S. Elliot once wrote: “…last year’s words belong to last year’s language. And next year’s words await another voice.”
Indeed. In fact it’s beginning to feel as though the current pace of change brings new language, new words and new voices once a quarter.
So just will 2015 bring?
Well – for one thing – change. And lots of it… quickly.
Here are five things to be prepared for in the New Year:
- A mobile revolution. The incredible growth in smartphone penetration and the increasingly rapid rise of phablets makes mobile compatible websites an absolute If you have been waiting on this one – continue at risk to your business or organization.
- SEO is changing and in 2015 will continue to rapidly evolve. Gone are the days of tricks and stunts to gain page rank. 2015 will be a year for making less glamorous, careful technical adjustments while providing useful, well written content that helps and is easy to navigate.
- Social media will continue to grow and become more sophisticated. Not only will there be new platforms in 2015, but how the best of us use social media will also change. Smart marketers will continue to help more than sell with content. They will also increasingly make sure that social media posts take visitors to a dedicated landing page with just one call to action.
- 2015 will also be a big year for e-commerce advertisers. Product listing ads, which used to be difficult to manage and didn’t get great exposure on the search results pages, now often trump keyword-targeted ads and are getting wider exposure through syndication on the search partner and display networks.
- Positioning strategy matters… so don’t get careless. Now more than ever, the constant demand for new content across so many platforms can lead to messaging chaos. Make sure your communications team works as a unit – and make sure that all your communications stay true to the core idea or position you have staked out in your battle for the mind of your customer… Make it one that reflects your company’s strengths and weaknesses as well as those of your competitors.