The Millennial Generation is the largest in the history of civilization – eclipsing the next largest – the Baby Boom Generation.
So what’s next?
They’re called Generation Z. These folks were born in 1995 or later and make up 25.9% of the United States’ population, contributing a whopping $44 billion to the American economy annually.
Are they different from Millennials?
Is there one fact in particular that marketers need to be aware of?
Perhaps one of the most important influences on this group has been social media – a tool that no prior generation had access to in their formative years.
And what platform does this generation prefer most?
Research shows it’s Snapchat, Whisper and Secret – with Facebook bringing up the rear. Twenty-five percent of Gen Zer’s left Facebook in 2014.
Not sure what Snapchat, Whisper and Secret involve? You better start learning.