Every business in America wants a website that looks great and ranks well with search engines like Google and Bing. Success on the net is truly the lifeblood of commerce worldwide.
So are there a few things business owners should focus on that will make a measurable difference in how their site ranks?
Yup. And here is a relatively easy one to consider – internal linking.
Just what are internal links?
Internal links refer to any links from one page on a domain which lead to another page on that same domain. And that can be links in the navigation bars on your site or links within articles on your site to related content on your site.
Why does internal linking help? Several reasons:
- It helps search engines understand which content is important – adding “authority weight” to your content… something that matters a great deal to Google and others.
- It gives your visitors further reading options – allowing you to keep them on your site longer – thereby improving the chances for conversion and increasing site visit times – another Google ranking factor.
- And it helps improve your rankings for certain keywords that matter to your organization.
Here are a few tips to help you with your site:
- Before inserting a link – ask yourself about the probability that a visitor will click on the link. The higher the probability – the greater the link juice your site will derive from the link.
- On your homepage – always add links to your most important internal pages.
- Context of the link, position on the page, color of the link and the anchor text used all greatly influence the click potential and therefore the link juice an internal link can provide your site.
- Finally – make sure links add value. Nothing will kill a visitors experience on your site than too many links that take your visitors to pages/content of little value.