Since June of 2013, Google has been penalizing websites a bit that provide a poor user experience for mobile visitors.
Now they are taking things a step further. They’re testing ways to give sites that provide a superior mobile experience special treatment in their ranking algorithms.
Details are still sketchy – but it appears that Google is working on a change that will give sites earning its mobile-friendly seal of approval an active ranking boost in mobile search results.
Does this really matter yet? You better believe it. By 2020, 90% of world’s population six (6) and older will have a mobile phone, according to a just released report by Ericsson.
What does Google consider a mobile-friendly site? One that…
- Avoids software that is not common on mobile devices, like Flash
- Uses text that is readable without zooming
- Sizes content to the screen so users don’t have to scroll horizontally or zoom
- Places links far enough apart so that the correct one can be easily tapped