Are you anxious to convert more website visitors to customers who buy your products and services?
Here are two great tips to consider – using Facebook.
- Consider remarketing your past website visitors with Facebook ads using the Website Custom Audiences tools on Facebook. By adding a simple remarketing pixel to your website, Facebook can begin to deliver messages, according to rules you get to set, directly to consumers who have visited your site. Using this tool, you can grow your engaged fan base, build website traffic and sell more by remaining top of mind for your best prospects.
- Create post specific dedicated landing pages for important Facebook posts. There is really no reason to send post visitors to the homepage of your website – ever. Prospects that click on an ad are signaling specific intent. To take advantage of that moment – send them to a page that continues to pull them through the sales funnel and ultimately to a shopping cart to make a purchase.
Is Facebook a great tool?
Without a doubt – used properly – it can make big impacts.