Yup. We’re on a tear about responsive websites.
Don’t have one or a plan to build one? Start getting boxes together to pack up your stuff. You won’t have a viable business for long.
Ok. I guess we’ve established you MUST have a well constructed responsive site to prosper in this new economy.
Having thrashed that point to death – here are six of the major reasons visitors will abandon a site that is not fully responsive/mobile ready:
- Your mobile site switches back to the desktop without warning. Most users will find this kind of thing jarring and abandon you quickly.
- Videos that won’t play. Always a killer.
- Tiny links that are too close together. Don’t ever make it hard for your prospects and customers to navigate around. Frustration quickly leads to abandonment.
- Slow loading pages…
- No click-to-call option
- PDF menus or product lists
Look – there are probably dozens of other ways to ruin a mobile visitor’s viewing experience – and simultaneously damage your site’s standing with Google. The key here is – don’t take this topic lightly – for if you do, your business will suffer and eventually fail. And you have put too much work into it for that to happen.