Utilization of social media to promote and sell continues to grow. Are you using video sharing platforms like YouTube as part of your marketing mix?
According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network.
As of this year, over one billion people around the world watch more than seven billion hours of YouTube every month. What’s more, over one hundred hours of video is uploaded to YouTube every single minute of every single day.
Still wondering about the benefit?
YouTube is really three things in one. It’s a content platform, a social network and an advertising platform. It allows you to build great content, reach massive audiences, and engage people like few other mediums.
To enjoy the benefits of this platform, one must have a coherent content strategy – one that works synergistically with the rest of your marketing mix. Put simply, settle on a positioning strategy for your business or organization as a whole and then make sure that each vehicle of communications (TV, radio, print, internet, social media, email, etc.) uses messages that resonate consistently with that strategy.
How will you know if your YouTube channel is making an impact? Two reports bear watching: the YouTube “estimated minutes watched” report and “average view duration” report.