For several years now, many have postulated that online advertising will overtake all other forms of advertising – completely dominating the ad budgets of the future. And if you’re like many businesses, you’re probably making a daily investment in online advertising in its many forms.
As a general rule – if used correctly (and that’s the hard part), it’s a form of advertising that can have a measurable impact on sales. And until now – it did appear it would dominate the future of advertising.
So what’s changed?
The rules of course.
Companies around the globe are marketing ad-blocking software to allow those searching the internet (including social media) to have a completely ad-free search experience. And the popularity of these software options is really starting to grow.
Approximately 200 million people worldwide are now using this software. And while only 45 million Americans are currently using these new tools – it’s expected that number will grow dramatically in just a few years.
So what’s all this mean for the internet? After all – the internet is driven in large part by ad revenues.
Among other things, it’s going to mean that the folks managing your online advertising efforts are going to have to be on their A game at all times. Online advertising can work – but only if you really know what you are doing.
It also means that online advertisers are going to need to improve the quality of their advertising – or face an increasingly smaller market for those messages.