We excel in these fields
It’s a fact that any organization that fails to build and maintain a high performing website will be obsolete in the next five years and out of business in ten. And the emergence of artificial intelligence and personal assistants/voice search is only making the process more complicated. We bring an excellent team of content marketers, UX specialists and web designers to every website project. And the websites we build and maintain always perform.
A vital key to a productive, profitable digital effort is a website that delivers a superior visitor experience. Our usability (UX) work with companies large and small provides us with the ability to recommend the design approach that scales to your project and timeline. We use a variety of tools to give each of our clients meaningful and actionable guidance – guidance that leads to high performing sites. And we go further by working with our clients to implement and then further test each and every site change. Remember – one must lead with solid strategy that is based on good research to avoid innovation for innovation’s sake
In the digital age, media buying has become complex in the extreme. But complexity aside, the hardest part for clients is knowing whether any of its media spend is making a difference to the bottom-line. At Gold & Partners, we use our expertise in analytics and media to help our clients precisely measure the impact of their current efforts (traditional media as well as digital) and make better choices about which media to use, where to buy it, and when to deploy it.
Ecommerce is truly a force in the marketplace, and for those in that space, doing it well is crucial to business success. We work with each of our clients to understand their goals and objectives and then deploy our analytics, UX, website development and content marketing specialists to provide the means to achieve those goals and objectives. We love ecommerce and we are very good at it.
There are so many tactical options available in the digital space. We start each project with an audit of all current assets and all past campaigns. We then use our expertise in analytics to obtain the granular data needed to make truly informed recommendations to our clients. For many of our clients, we then deploy our SEO specialists, tag managers, PPC experts, video team, and social media crew to create impactful (and profitable) digital campaigns.
We pride ourselves in being able to offer our clients access to some of the best creative talent for whatever they need. That includes copywriting, design and production of digital, print, radio, and video. We also take it one step further… Any agency can create an ad or a marketing campaign. We apply our years of experience working with Trout & Partners, and the concept of positioning, to make sure that any creative we touch is grounded in a thoughtful marketing strategy.
What others say about Gold & Partners...
We added Gold & Partners to our team in 2014 to help us with our internet marketing efforts, and our multi-store business, starting first on the internet side. With their help, we have more robust Adwords and social media campaigns. We are smoothly transitioning to a whole new e-commerce platform for the business. Marketing is hard and they are smart folks who are up to the task. They make a real difference for us.
Joe LillardPresident, Washington Homeopathic Products
Having Gold & Partners as a part of our team has allowed us to focus on delivering quality service to our clients while leaving the marketing and pr to the professionals. We now have enhanced our visibility, established ourselves in our target market, refined our website and internet marketing efforts – making the dreams that were once on the drawing table a reality. Gold & Partners is an important member of our team and are truly a pleasure to work with.